| Reform Society |
And yet I feel sorry for the BBC!
The BBC launched a new digital channel BBC 4 on 2 March 2002
with a blaze of publicity that it will feature Sex. Of course the
BBC are not worried that this will extend the rate of immorality in the
country resulting in more destruction of family life, divorce, uncared-for
children, more single parents, more housing required, more Social Security
payments, more teenage crime, more drug taking. All they care for
is audience ratings. Can you blame them for that? How could
the BBC maintain the pre-war standards of broadcasting when they have the
unfair competition of the commercial stations? It must be the governments
at fault for not enabling the BBC to be free from being judged by it's
audience ratings being compared with those of commercial stations.
Commercialism in TV has bowed to human frailty and weakness. But
the governments over the years have not cared about the well-being of people
in society or about the divorce rate with the resulting lifestyle problems.
So how then should a national broadcasting station be judged if it
cannot only be on audience ratings? Here are some suggestions!
The more answers 'yes' the better.
Accuracy: Is the reporting true? Are
documentaries unbiassed? Is it honest? Has it integrity?
Loyalty: Does it support loyalty to the nation?
Does it give fair support to the elected government of the country?
Comprehensive: Does it cover all the issues of life
that need to be publicised?
Lifestyle: Does it help people to live satisfactory lives?
Does it support family life, morality, honesty, ethical living? Does
it encourage a moral and healthy approach to sex, crime, drugs?
Ratings: Accepting that the above are most important,
are the audience ratings acceptable?
If, in 1940, the media had been like it is today would Churchill have been able to whip up enthusiasm and action for us, a weak nation, to be able to fight off the Nazis? Would the media have destroyed the sense of loyalty to the nation by it's scepticism and negativism?
Portsmouth Football Club have not been winning matches.
The chairman says he will not pay them because of their poor performance!
What a way to manage people. Talk about Management by Aggression!
Surely people respond better to an understanding management
style that would get alongside the players and discuss their problems with
them? See Article 5
for more on Management Style
End of article 2 ......... March 2002